Online Seminar Marketing System

Project: Online Seminar Marketing System

Situation

Seminar registration triggered a chain of activities across campaigns, contacts, CRM records, webinar access, reminders, attendance, and follow-up. Managing those steps as disconnected automations made data quality and recovery difficult.

Task

Build an in-house marketing platform that owns the seminar workflow and connects external CRM, webinar, email, and reporting services through an internal integration layer.

Action

Built a reusable event and registration model for seminar series and individual sessions
Captured consent, campaign attribution, and UTM information with each registration
Added CRM, webinar, email, and reporting adapters behind the internal workflow
Implemented contact matching, attendance processing, confirmation, reminders, and post-event branches
Added idempotent processing, retry handling, integration status, and manual-review paths
Connected registration, attendance, engagement, and conversion data for campaign reporting
Added configuration for marketing and sales teams to operate repeated seminars without rebuilding the process

Result

Delivered an internal seminar marketing product that connects campaign acquisition to registration, attendance, follow-up, and attribution without depending on Zapier for the core business workflow.

Technologies

Marketing API, canonical event data model, CRM integrations, webinar integrations, email automation, event processing, campaign attribution